OVERVIEW OF THE TELEVISION SCENE
WORKING IN ADVERTISING -- WITH LOCAL BUSINESSES
NATIONAL MANUFACTURERS AND OPPORTUNITIES
STARTING YOUR OWN RATING SERVICE
FINDING CLIENTS FOR VIDEO PRODUCTION GROUPS
Wednesday, April 16, 2008
BEING MOTIVATED!
BEING SELF-MOTIVATED!
This booklet is intended to introduce you to a variety of ideas that can give you the opportunity to earn money while sitting in front of your television. While it may sound like a gimmick, there are very real possibilities to generate dollars-- if you are willing to give it a try!
OVERVIEW OF THE TELEVISION SCENE
Television pounced upon the scene during one of the worst economic periods in our country's history-- the Great Depression. As a result, TV's introduction to a potential viewing public went largely unnoticed. People had more than enough to do trying to provide for their families.
WORKING IN ADVERTISING -- WITH LOCAL BUSINESSES
Your job now is to watch TV!
NATIONAL MANUFACTURERS AND OPPORTUNITIES
Okay, now you're into commercials! It's time to expand on the business of watching television!
How do you construct a marketing campaign for this product? This will vary, but the following suggestions will help you lay the groundwork for what you and your partner/client wish to accomplish.
STARTING YOUR OWN RATING SERVICE
You are probably familiar with the Nielson ratings. Every major broadcast company prepares for the "sweeps": that time of year when the Nielson watchers are glued to their television sets. These results dictate advertising rates and revenue for the following period.
FINDING CLIENTS FOR VIDEO PRODUCTION GROUPS
One way to use the information you've already obtained is by referring businesses to video production companies to film the advertisements. Many video production groups need the business and appreciate the referral and will pay you a percentage of the filming fee for referring business to them.
CABLE TELEVISION AND YOU
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