NATIONAL MANUFACTURERS AND OPPORTUNITIES

Okay, now you're into commercials! It's time to expand on the business of watching television!

How do you construct a marketing campaign for this product? This will vary, but the following suggestions will help you lay the groundwork for what you and your partner/client wish to accomplish.

STARTING YOUR OWN RATING SERVICE

You are probably familiar with the Nielson ratings. Every major broadcast company prepares for the "sweeps": that time of year when the Nielson watchers are glued to their television sets. These results dictate advertising rates and revenue for the following period.

FINDING CLIENTS FOR VIDEO PRODUCTION GROUPS

One way to use the information you've already obtained is by referring businesses to video production companies to film the advertisements. Many video production groups need the business and appreciate the referral and will pay you a percentage of the filming fee for referring business to them.

CABLE TELEVISION AND YOU

As mentioned earlier, cable television provides you with numerous opportunities in exploring advertising options for your client businesses. A little more homework is necessary..